Twitter “Better Practices” for Effective Social Media Engagement
Ken Lingad shared a few of his top suggestions for what he calls “Better Practices” for twitter use during his lecture appearance at ASCAP in Nashville, and it seemed to be a welcome contribution on the Music Row business scene, so we thought we’d repost it is in its entirety for all the emerging artists, artist managers/promoters/marketing-types out there. (BE WARNED: some F-bombs are dropped):
1. Be mindful of length if you want to increase Retweet potential – try to think 115 characters.
2. Don’t automatically RT without qualifying where embedded (hotlink) links go, and more importantly what their content messaging is.
3. If you’re working in Public Relations, don’t embellish client facts – keep it factual and journalists will be more apt to listen.
4. We don’t auto-DM – EVER – neither should you.
5. Try to have something meaningful to contribute to the twitterverse consistently. the majority of your followers do so because they want to digest your social contributions – it is YOUR RESPONSIBILITY to keep them “fed.”
6. Don’t be afraid to unfollow – or even not to follow at all – someone who never engages you in a mutually positive and relevant manner. “We ain’t scared!”
EXAMPLE: A particular bonehead we’ve never heard of, nor engaged in conversation with in any form, had the balls to call us out for not automatically “following back” …and basically accused of us of being social snobs. My tactful reply – in the most complex display of Public Relations jargon: “Fuck off.”
7. Be authentic.
8. Be kind.
9. Don’t kiss ass.
10. ALWAYS USE A URL SHORTENER. This is in caps for a reason. I HATE when you leave it to me to figure out what is relevant and what I can convert to fucking short-hand text.
11. Proper grammar mechanics DO matter
12. Understand the proper use of #-tags, and more importantly, their potential. Don’t be ‘that guy” who thinks it is endearing in any way to string a bunch of fucking nonsense together and hashtag it. That being said, all of us can appreciate a well-played hashtag that was obviously born from something witty or particularly cool – unfortunately, that isn’t the case for some of you out there #whenyoufuckingoverdoit.